Museum Of Illusions

Museum Of Illusions

The Museum of Illusions is a popular tourist attraction, offering a variety of models and installations to trick the vision and challenge perceptions. The museum offers fun and curiosity in a visual manner for all ages. It was built by a Croatian-based company named Metamorfoza, which specializes in creating such amazing museums, especially focusing on the Museum of Illusions brand. They have built their Museum of Illusions in more than 15 countries. It was officially opened in 2018. They chose Dubai for its huge attraction in tourism and business hub and the encouragement of unique attractions and innovative designs. Metamorfoza has their Museum of Illusions in around 25 countries as of June 2024, including Zagreb in Croatia, New York City and Dallas in the United States, Dubai in the UAE, Riyadh in Saudi Arabia, New Delhi in India, and Shanghai in China.

The concept of optical illusions and interactive exhibits is enjoyed by all age groups, by different regional peoples, which welcomes the Museum of Illusions all around the world. The museum offers educational knowledge, attracting schools, families, and tourists by learning the science of illusions in fun and engaging ways. The illusion nature of the exhibits becomes a reason for social media sharing. Visitors share their experiences through social media, gaining free publicity. Metamorfoza also provides a franchise model, which allows local entrepreneurs to establish the museum under the Museum of Illusions brand. The major reason for the rapid development of the museum is offering high satisfaction, which encourages positive word of mouth and repeat visits. The collaboration of the museum with schools, tourism boards, other institutions, and by conducting special events and promotions makes the museum reach a huge audience.

The museum has major things not to miss during the visit. The Ames Room creates mind-blowing optical illusions of people growing and shrinking when they walk from one corner to another corner. The Vortex Tunnel, a tunnel surrounded by a rotating display of trippy themes, makes you dizzy and challenges your sense of balance when you walk through it. The Infinity Room, a room with mirrors on all sides creating the illusion of infinite space, makes a perfect environment for capturing photos.

The opening and closing times of the Museum of Illusions are from Sunday to Wednesday, 10:00 AM to 10:00 PM, and from Thursday to Saturday, 10:00 AM to 12:00 midnight. However, the timings can vary on special occasions or events, so it's advisable to check the official website for updates. The entry fee for the Museum of Illusions for children between the ages of 5 to 11 is around AED 60 approximately. Children under the age of 5 have free entry, and for adults above 12 years, the entry fee is AED 80 approximately.

The museum has an Einstein face illusion, which is a popular exhibit found in various Museums of Illusions worldwide, including the Dubai museum. This optical illusion typically shows Albert Einstein's face. The special thing about this illusion is his eyes follow you wherever you go around the room. There is an exhibit named "The Head on the Platter," which is famous on social media, creating an illusion of a head placed on a platter alone from the body, creating a magnificent capturing opportunity.

Overall, the museum not only offers fun and entertainment but also provides a great education about psychology, neuroscience, and physics. The models and exhibits show how our brain interprets visual information like depth perception and size constancy. The exhibits also demonstrate the principles of light and angles to create the Infinity Room and holograms, providing a practical understanding using optical illusions.

Overview